Preview Mode Links will not work in preview mode

Zoë Routh Leadership Podcast

Feb 20, 2022

Leadership influence and language are intrinsically linked

Businesses spend time, money and attention on visual identity but what about verbal identity? It’s a missing link in leadership frameworks.Language matters. From the disruptive to the dreary, language frames the experience for those both inside and outside of an organisation. With a background in physiology and computer sciences, Chris West leverages his rational thinking to bring the magic and mechanics of language to businesses around the world, helping brands to craft and communicate a verbal identity. Here he shares how words build worlds and language drives change.

Why you should listen: a common language is crucial to corporate culture 

  • Leadership communication has the power to help or hurt
  • How Elon Musk uses language to shape his companies’ brands
  • The change Elon made when discussing the future of ‘humanity’ to the future of ‘consciousness’.

We explore leadership responsibilities around language

  • An expanded leadership perspective to help find your voice 
  • World-building words are a leadership strength 
  • Does your corporate culture know what it stands for - and against?

👉🏼 Want to share your experience? Ask a question? Share a resource? Jump on our podcast Facebook page here:


About Chris West:

Chris West is the Founding Partner of Verbal Identity, the world’s most successful strategy agency specialising in the power of language.

His firm has guided global and national brands, relaunches, and start-ups, from B2B and B2C to tech and luxury and everything in between, including LVMH, BASF, the John Lewis Partnership, TOMS, and the global skincare growth brand Votary.

Find out more about Chris and Strong Language:

Check out the Conscious Style Guide:


Related episodes on leadership framework:

240 A leadership framework for high performance with Will Schirmer

235 A leadership framework for productive disagreement with Buster Benson

212 Leadership frameworks for resilience with Jennifer Eggers


About your podcast host, Canberra leadership expert Zoë Routh:

Zoë Routh is one of Australia’s leading experts on people stuff - the stuff that gets in our way of producing results, and the stuff that lights us up. She works with the growers, makers, builders to make people stuff fun and practical.

Zoë is the author of four books: Composure - How centered leaders make the biggest impact,  Moments - Leadership when it matters most, Loyalty - Stop unwanted stuff turnover, boost engagement, and build lifelong advocates, and People Stuff - Beyond Personalities: An advanced handbook for leadership. People Stuff was awarded Book of the Year 2020 by the Smart WFM Australian Business Book Awards.

Zoë is also the producer of The Zoë Routh Leadership Podcast.